Differentiate
Stop competing on price alone. Learn to build a B2B brand that justifies its value and wins buying decisions.
The world's reference work on B2B brand management, now with a collection of real Hispanic-America case studies. Brand strategy for companies that sell to other companies.
📘 Paperback · Spanish · Latin-American B2B cases · 2026 release
For years brand was seen as a consumer-goods matter. This book proves, with real cases, that a strong brand is one of the greatest competitive advantages in business-to-business markets too.
Stop competing on price alone. Learn to build a B2B brand that justifies its value and wins buying decisions.
A collection of Hispanic-America case studies: companies that applied brand strategy and measured results.
Actionable frameworks to build, manage and measure your B2B brand, adapted to the region's reality.
Kotler & Pfoertsch's principles on why and how brands create value in industrial and service markets.
How to structure your brand, define your value proposition and position against corporate clients.
Real regional companies that transformed their business with brand strategy, told step by step.
How to measure the brand's contribution to the business: sales, margins, loyalty and positioning.
“Strong brands aren't a luxury of consumer goods: they are a competitive advantage in any market, B2B included.”
— The spirit of Kotler & Pfoertsch's work, brought to Hispanic America
Industry, technology, professional services, distribution and manufacturing that want to stop competing on price alone.
Teams that need to align brand, sales and value proposition with method.
Professionals looking for regional cases and applicable frameworks, not just imported theory.
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